TN283: How to explain what you do when attending networking events

By Amel Derragui | 10/17/2022 |

With covid restrictions reduced and people being able to travel more, in-person networking opportunities are opening up again. Online networking is also still on the rise as the business world continues to shift how it operates globally.

Regardless of whether you’re networking online or offline, you need to be able to describe what you do and who you are in an effective way. With only a few minutes to make that lasting impression, you want it to be a good one. How do you leave an impactful impression that makes people remember what you do and why they need your product or service? Also, how do you explain what you do in a way that inspires them to recommend you to a trusted friend or colleague?

You often have only a few minutes to leave an impression. You need to let people know in just a few words what transformation you provide or what’s the mission of your business.

In this episode you will learn a practical formula to explain what you do in a compelling way. This effective method will enable you to create a short clear pitch that gives you maximum impact. We also explore what’s important to keep in mind when networking and how to adapt your pitch for different audiences so that you build strong relevant and lasting relationships.

And the best thing about this formula? You can use it for your website, social media platforms and other business communications.

What you will learn:

Why it is important to have a clear pitch of what you do
What formula you can use to describe your business, product or service in an effective way
How to make sure that people remember you and build relationships at networking events