Business and marketing tips
Convert your sales calls or meetings into clients without being salesy
We are not all born salespeople. For many, selling can even feel a little icky. But if you are not making sales, your business will not be sustainable. End of story. To help my clients become more comfortable with selling, I like to share with them my “Coaching the Sell” principle. In this instance, the…
Read Full PostFrom fraud to authority: Claiming your well-earned expertise
Being labeled an “expert” comes with a lot of professional perks. As an expert, you can attract more of your ideal clients, charge better rates, build your credibility and make an even larger impact through the work you do. But the title of expert comes with a certain weight, and that weight can sometimes be…
Read Full Post3 things to help you be taken seriously as a coach or consultant
When you tell someone you are a coach or consultant, you might be met with a range of reactions. Some will be good, but far too many may be negative. Why is that? Coaches and consultants have a hard time being taken seriously nowadays for a few reasons: First, the industry has grown rapidly, so…
Read Full PostThe 2 factors for implementing effective marketing strategies
To grow your revenue, you must invest in the right strategies, either with TIME or MONEY. There are no other ways to get results.
Read Full PostThe 3 steps for prioritizing your marketing activities
As a business owner, I know you have been told time and time again about the importance of marketing yourself and your services. But when your day-to-day operations require you to wear multiple hats, it can be hard to find the motivation to dedicate time solely to those marketing efforts. Whether you are feeling overwhelmed,…
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