TN297: How to strategically design your offers to sell your services with ease

As a service provider – such as a freelancer, expert, consultant or coach, it can be difficult to define your offers effectively, especially when you don’t know in advance what the client needs and how a project will go.

However, whether you’re just starting your business or have been in the game for a while, it’s important to have complete clarity about what you’re offering. Revising your offers and considering how to deliver them, describe them, and what their key components are, is essential to grow your revenue, position yourself as an expert in your field, and effectively communicate the value of your services to potential clients.

Even if each client in your business is different, you need to structure your offers effectively so that you can sell your services with more ease and clarity.

In this episode I will share with you how to reflect on your offers and design an effective business model, even if each client and situation is different.

While these tips are focused on businesses and self-employed individuals who provide a service, product-based businesses can still learn from them.


What you will learn:

  • Why it is important to have clear offers in your business, even if each client is different.
  • How to design your offers effectively and describe them in a compelling way.
  • How your business benefits from structured offers and an effective business model.

This episode is also available in a blog format:

Resources and inspiration:

Listen to episode 227: How should I price my services or products?

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