TN290: Build and define your brand – with Brigitte Bojkowszky

By Amel Derragui | 01/23/2023 |

It’s a common mistake among new and not so new entrepreneurs! – starting your brand with a fancy logo. As an entrepreneur you need to know that it’s so much more than a fancy logo, website and business cards.

And if you already have a business and a brand, never stop working on it! It is a continuous effort to make sure that your brand is helping develop the relationship you want with your ideal clients.

But also, a strong and impactful brand inspects our personal experiences and goes much further into your customers’ lives than you might first imagine!

This week, Brigitte Bojkowszky shares with you her global expertise in how to build and maintain a business brand. She takes you through the essential steps, offers ideas about how to form the right mindset and reveals why you are central to your brand. Brigitte also discusses how to unlock meaningful relationships with your customers, use your brand to create meaning and how to maintain your competitive edge with other business owners. Whether you’re employed or an entrepreneur, her professional and personal insights will help you to rethink your branding and marketing strategies.

Start early in building your brand and never stop

Brigitte Bojkowszky, Ph.D. is a global & personal branding strategist who helps clients craft meaningful strategies that effectively elevate their brands to unleash their full potential.

She is the founder and owner of BridgetBrands, a branding strategy boutique that offers workshops, 1-on-1 training, and digital courses to empower personal and organizational brands. Brigitte is also host and producer of BrandsTalk, a podcast for ‘Brand Lovers’ who want to learn from thought leaders, CEOs, business owners, and experts telling their brand stories and sharing valuable firsthand insights. She is an international best-selling author of the book “Significant Women: Leaders Reveal What Matters Most” and has been teaching for more than 20 years global marketing management and branding topics at universities around the globe.