How to simplify and amplify your marketing with AI – With Em Gee

By Amel Derragui | May 11, 2026 |

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Marketing can be one of the most time-consuming parts of running your business as a solopreneur or small business owner.

Now, AI is opening up incredible opportunities to save time, simplify how we show up, and create more with less effort.

But instead, it often feels more overwhelming.

There is too much information, too many tools, and constant change. It is hard to know what matters and where to focus your energy.

Don’t use AI until you actually know what your strategy is

That is exactly why I invited Em Gee to share her expertise on this topic.

Em Gee is a Marketing and AI Consultant, Educator, and two-time best-selling author whose helping business owners reclaim their time and grow faster using the power of AI.

In the last 3 years, Em has taught over 1500 small-business owners how to use AI tools to save hours each week, improve their marketing, and create systems that make business easier.

In this conversation, we explore how to approach AI without getting lost in the noise. You will start seeing how to use it in a way that feels effective and authentic for your business.

What you will learn:

How to use AI in your marketing strategy while staying authentic
How to choose the right AI tools to save time and improve your results
How to navigate the tension between using AI’s benefits and the ethical concerns around it
How to balance AI and human support to build a more powerful business and drive better results

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Chapters:

[04:15] The Story That Led Em Gee to AI Marketing

[07:53] Impact of AI in Business and Life efficiency

[12:31] The Value of AI Versus a Human Team

[15:07] Ways to Effectively Use AI In Marketing

[18:46] AI Tools for Marketing Success

[20:53] Aligning Marketing Strategies With The Right AI Solution

[23:57] Impact of Replacing Human Marketing Expertise with AI

[26:31] The Importance of Strategy in AI Utilization

[29:56] Navigating AI Tools: ChatGPT vs. Claude

[35:33] AI in Different Phases of Entrepreneurship

[39:22] Authenticity and Ethics in AI Usage

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