How to Create Space Without Losing Momentum in Your Business

What do you do when you know you can’t keep going at the same pace…
but with everything unfolding in our world right now, you also know you can’t afford to fall behind?  When slowing down feels dangerous.
And pushing through feels unsustainable. 

That tension is what so many mission-driven solopreneurs are living in right now. 

If you’re here, chances are you feel it too. 

You might be tired – but still driven.
Successful – but unsettled.
Capable – but unsure how long you can keep going this way. 

And that confusion can be deeply destabilizing. 

This article is about offering you a different way to think about leadership, strategy, and sustainability in a season of massive change. 

This is the behind-the-scenes of how I slowed down without shutting down my business - and what you can take from it for your own journey. 

This article is a summary of the related podcast episode:

Navigating the Current Business Context

We’re living in a time where the dominant message is still very loud: push through, keep going, achieve the next milestone. 

Slowing down is often framed as falling behind. 

And yet, something has been shifting – not just on an individual level, but collectively. 

In the online business world, we’ve seen well-established leaders make very visible, concrete decisions – for example, Amy Porterfield announcing the discontinuation of her long-standing, multimilliondollar signature program, and Jenna Kutcher deciding to pause her podcast after years of consistent publishing. 

Not because online courses no longer work.
Not because podcasting is dead. 

Their businesses are still generating millions. 

What they have named instead is the need for space. 

Space to pause.
Space to reflect.
Space to decide how they want to show up next. 

This matters. 

Because it signals that what many solopreneurs are experiencing right now is not a personal failure. It’s a response to a much broader context. 

We are navigating economic uncertainty.
Rapid technological shifts, especially with AI.
And deeper disruptions in our societies and democracies. 

There is a real energetic shift happening globally. 

And in moments like these, leadership isn’t about entering another race. It’s about creating the space to move through change intentionally – without giving up on everything you’ve built. 

Why I Chose to Slow Down

A little over a year ago, I made the decision to pause my podcast and my newsletter. 

I did this to focus on my health challenges, but also to create the space to listen more deeply to what my body and my intuition were asking of me. 

This was not an impulsive decision. 

It was intentional.
And it was uncomfortable.
Some days, it was truly painful. 

Creating space doesn’t automatically bring clarity. Often, it brings discomfort first. 

But slowing down never meant giving up on my business. 

Quite the opposite. 

It meant choosing to lead more intentionally – how I show up, how I make decisions, and what I choose to question, even when things are still working. 

What follows is a look behind the scenes of what that actually looked like. 

Behind the Scenes: The Personal Side

1. Investing in My Health and Well-Being

One of the most important decisions I made during this time was to actively invest in my health. 

That meant taking my health challenges seriously, seeking medical support, and allowing myself to be supported instead of pushing through or minimizing what my body was signaling. 

It also meant researching, questioning, and sometimes challenging the answers I was getting when they didn’t feel complete. 

Alongside medical support, I invested in therapeutic, healing, and coaching support to process what was coming up and reconnect with what truly mattered. 

When your body asks you to slow down, ignoring it doesn’t make you stronger. It only delays the lesson. 

This journey changed me. It reshaped how I see my work, my leadership, and myself. 

2. Finding Communities and Smaller Conversations

The second key pillar on a personal level was community. 

Not big stages.
Not loud rooms. 

But smaller, safer spaces where real conversations could happen. 

I intentionally chose environments where I could process ideas, listen to different perspectives, and contribute with my expertise while also being honest about my own challenges. 

These spaces reminded me that leadership doesn’t have to be lonely – and that support doesn’t always come from where you expect it. 

3. Staying Informed Without the Noise

Another important shift was how I stayed informed. 

Instead of constant news consumption or social media scrolling, I chose a few trustworthy sources and engaged more deeply and consciously. 

That also meant taking action where possible – supporting causes I believe in, staying connected to activists, and finding a balance between being awake to what’s happening in the world while also regulating my nervous system. 

Tuning out was not an option for me.
But neither was constant overwhelm. 

 

 

4. Learning with a beginner’s mindset.

Finally, I spent a lot of time reading and learning – especially around leadership, innovation, activism, and community building. 

More than learning more, this season asked me to let go of certainty and approach this phase with a true beginner’s mindset. 

I believe we are entering a time that calls for a new kind of leadership – one that is curious, adaptable, and willing to unlearn. 

Behind the Scenes: The Business Side

While I was creating more space personally, I was also very intentional about keeping my business running. 

Slowing down did not mean letting things run on autopilot. 

It meant being more strategic, more focused, and more honest about what was truly working – and what was not. 

1. Sharpening the Messaging

One of the first things I focused on was sharpening my messaging. 

After my rebrand in 2023, I revisited where my message was resonating and where it was getting diluted. 

This brought me back to the core of my work:  

Helping mission-driven solopreneurs go from invisible to in-demand by positioning themselves as go-to experts. 

I stopped running product launches and instead focused on single strategy sessions – offers that were easier to say yes to and aligned with my energy. 

Even while pausing my newsletter, I continued sharing free resources designed to support my audience and grow my email list intentionally. 

2. Visibility Strategies That Matter

Slowing down did not mean disappearing. 

It meant being intentional about where, when, and how I showed up. 

I leaned into speaking engagements and communities that naturally attract my ideal clients. 

In just seven months, I spoke at 12 events – because that is where trust, meaningful conversations, and conversions happen most organically for me. 

Visibility doesn’t have to be everywhere. It has to be aligned. 

3. Implementing AI Solutions Intentionally

Another major focus was learning and experimenting with AI – not from a place of hype, but from a place of responsibility. 

I wanted to understand how these tools could support my creativity, my team, and my clients without adding unnecessary complexity. 

I trained alongside my Online Business Manager, revisited workflows, created custom GPTs, and upgraded my podcast production process to include video. 

One of these experiments led to the creation of Nina, the Niche Navigator – a tool designed to help solopreneurs gain clarity on their positioning when things feel messy or uncertain. 

If you’re in a season where you’re questioning your niche, your message, or how you want to show up next, I invite you to try it. 

Nina will guide you through the right questions to reconnect with what makes your work unique, relevant, and aligned – especially in times of change. 

 

4. Adjusting Social Media and Content Strategy

With the podcast paused, my team and I had to rethink our content strategy. 

We focused the messaging more strongly on positioning, shared selectively and honestly about the transition, and leaned heavily on repurposing content from over 300 past podcast episodes. 

It was a powerful reminder: you don’t always need to create more. Sometimes you need to use what you already have – more intentionally. 

5. Reevaluating the Backend Operations and Systems

Finally, we conducted a full audit of the backend of the business. 

Every tool.
Every platform.
Every subscription. 

We asked some very honest questions: what is essential, what is no longer needed, and what can be replaced or simplified. 

This cleanup allowed the business to remain profitable, even while activity slowed. 

A Four-Step Framework to Create Space Without Risking Your Business

One important thing to name before we go any further: we all have different contexts, circumstances, and realities. 

You might not be able to apply everything I’ve shared – some parts may not feel relevant, and that’s okay. 

That is why I designed this four-step framework to help you assess and adjust your strategy within your own context, so you can create the space you need while still running your business intentionally. 

1. Listen and Invest in the Right Support

Support is not a luxury. It’s infrastructure for sustainability. 

2. Explore With a Beginner’s Mindset

Curiosity and learning are no longer optional. They are how you stay relevant. 

3. Assess, Replace, or Remove

What is working? What is draining you? What no longer makes sense – energetically, strategically, or financially? 

4. Choose Fewer Strategies and Commit Intentionally

Consistency doesn’t come from doing more. It comes from doing less – on purpose. 

If you’re in a recalibration season – where you know something needs to change, but you don’t want to give up on your business – this is exactly the work I do with my clients. 

If you want support thinking through your strategy, your positioning, and your next moves with clarity and intention, I invite you to schedule an assessment call and learn more about how I can support you. 

You Don’t Have to Choose Between Space and Momentum

If you’re in a recalibration season – where you know something needs to change, but you don’t want to give up on your business. 

You don’t have to navigate this season alone. 

And you don’t have to choose between space and momentum. 

Both are possible. 

The time is now to create more clarity, alignment, and impact – with your business.