As a business owner, I know you have been told time and time again about the importance of marketing yourself and your services. But when your day-to-day operations require you to wear multiple hats, it can be hard to find the motivation to dedicate time solely to those marketing efforts. Whether you are feeling overwhelmed,…

This post The 3 steps for prioritizing your marketing activities appeared first on Amel Derragui and is written by Amel Derragui

Typically when I talk about what you need to do to attract your ideal customer, I focus on getting to know them, understanding what they need and helping them make the purchase decision that is right for them. And all of these things are crucial to building a successful business. However, there is another element…

This post How you buy impacts how you sell appeared first on Amel Derragui and is written by Amel Derragui

Creating and sharing content consistently is how you get your potential clients to know you, trust you, consider you as their go-to expert and buy from you. So many entrepreneurs know this, yet they struggle to implement their content strategy consistently. They end up feeling overwhelmed and discouraged. In this week’s blog, I am going…

This post How to define your content strategy – and get 18 ideas in 12 minutes appeared first on Amel Derragui and is written by Amel Derragui

So many entrepreneurs and small business owners are spending precious time, energy and money on marketing activities that just are not giving them the results they need. Here is the big reason: they have forgotten or don’t know the big truth about what marketing is really about. In this week’s blog I explain what that…

This post Find marketing strategies that work for you appeared first on Amel Derragui and is written by Amel Derragui