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	<title>Zone of genius &#8211; Amel Derragui</title>
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		<title>How to Stand Out and Attract the Right Clients with Clear Positioning</title>
		<link>https://www.amelderragui.com/how-to-stand-out-and-attract-the-right-clients-with-clear-positioning/</link>
					<comments>https://www.amelderragui.com/how-to-stand-out-and-attract-the-right-clients-with-clear-positioning/#respond</comments>
		
		<dc:creator><![CDATA[Amel Derragui]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 09:00:04 +0000</pubDate>
				<category><![CDATA[Marketing & Strategy]]></category>
		<category><![CDATA[Alignment]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Clients success stories]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Market research]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Online tools]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Zone of genius]]></category>
		<guid isPermaLink="false">https://www.amelderragui.com/?p=13654</guid>

					<description><![CDATA[<p><a rel="nofollow" href="https://www.amelderragui.com">Amel Derragui</a><br />
<img src="https://www.amelderragui.com/wp-content/uploads/2026/04/How-to-Stand-Out-and-Attract-the-Right-Clients-with-Clear-Positioning.png" style="display: block; margin: 1em auto"><br />
<a rel="nofollow" href="https://www.amelderragui.com/how-to-stand-out-and-attract-the-right-clients-with-clear-positioning/">How to Stand Out and Attract the Right Clients with Clear Positioning</a></p>
<p>Struggling to stand out in a crowded market? Discover how to build a powerful positioning strategy that clarifies your message, attracts your ideal clients, and helps you become the go-to expert in your field.</p>
<p>This post <a rel="nofollow" href="https://www.amelderragui.com/how-to-stand-out-and-attract-the-right-clients-with-clear-positioning/">How to Stand Out and Attract the Right Clients with Clear Positioning</a> appeared first on <a rel="nofollow" href="https://www.amelderragui.com">Amel Derragui</a> and is written by <a rel="nofollow" href="https://www.amelderragui.com/author/amelderragui/">Amel Derragui</a></p>
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		<title>Marketing Is Draining You &#8211; And It’s Probably a Niche Problem</title>
		<link>https://www.amelderragui.com/marketing-is-draining-you-and-its-probably-a-niche-problem/</link>
					<comments>https://www.amelderragui.com/marketing-is-draining-you-and-its-probably-a-niche-problem/#respond</comments>
		
		<dc:creator><![CDATA[Amel Derragui]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 09:00:00 +0000</pubDate>
				<category><![CDATA[Marketing & Strategy]]></category>
		<category><![CDATA[Alignment]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Go-to expert]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Zone of genius]]></category>
		<guid isPermaLink="false">https://www.amelderragui.com/?p=13609</guid>

					<description><![CDATA[<p><a rel="nofollow" href="https://www.amelderragui.com">Amel Derragui</a><br />
<img src="https://www.amelderragui.com/wp-content/uploads/2026/03/Marketing-Is-Draining-You-And-Its-Probably-a-Niche-Problem-.png" style="display: block; margin: 1em auto"><br />
<a rel="nofollow" href="https://www.amelderragui.com/marketing-is-draining-you-and-its-probably-a-niche-problem/">Marketing Is Draining You &#8211; And It’s Probably a Niche Problem</a></p>
<p>You know you need a clearer niche — so what’s stopping you? Discover how to choose the right niche and build real momentum in your business. </p>
<p>This post <a rel="nofollow" href="https://www.amelderragui.com/marketing-is-draining-you-and-its-probably-a-niche-problem/">Marketing Is Draining You &#8211; And It’s Probably a Niche Problem</a> appeared first on <a rel="nofollow" href="https://www.amelderragui.com">Amel Derragui</a> and is written by <a rel="nofollow" href="https://www.amelderragui.com/author/amelderragui/">Amel Derragui</a></p>
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			<slash:comments>0</slash:comments>
		
		
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		<title>7 years in business! &#8211; The highlights, learnings, and transformations, plus the people who made it happen</title>
		<link>https://www.amelderragui.com/7-years-in-business-the-highlights-learnings-and-transformations-plus-the-people-who-made-it-happen/</link>
		
		<dc:creator><![CDATA[Amel Derragui]]></dc:creator>
		<pubDate>Mon, 12 Dec 2022 21:00:39 +0000</pubDate>
				<category><![CDATA[Grow a portable business]]></category>
		<category><![CDATA[Alignment]]></category>
		<category><![CDATA[Ambition]]></category>
		<category><![CDATA[Flexibility and freedom]]></category>
		<category><![CDATA[Global lifestyle]]></category>
		<category><![CDATA[Goals and planning]]></category>
		<category><![CDATA[Limiting beliefs]]></category>
		<category><![CDATA[Mindset shifts]]></category>
		<category><![CDATA[Purpose and fullfillment]]></category>
		<category><![CDATA[Vision to implementation]]></category>
		<category><![CDATA[Zone of genius]]></category>
		<guid isPermaLink="false">https://tandemnomads.com/?p=8348</guid>

					<description><![CDATA[<p><a rel="nofollow" href="https://www.amelderragui.com">Amel Derragui</a><br />
<img src="https://www.amelderragui.com/wp-content/uploads/2022/12/6.png" style="display: block; margin: 1em auto"><br />
<a rel="nofollow" href="https://www.amelderragui.com/7-years-in-business-the-highlights-learnings-and-transformations-plus-the-people-who-made-it-happen/">7 years in business! &#8211; The highlights, learnings, and transformations, plus the people who made it happen</a></p>
<p>2022 is Tandem Nomads’ seventh year in business! 7 years is a long time too! It’s been full of highlights, challenges and big transformations, both professionally and personally. It’s the perfect time to pause, reflect upon how I got here and plan the road ahead. In this blog, I’m lifting the curtains on the last&#8230;</p>
<p>This post <a rel="nofollow" href="https://www.amelderragui.com/7-years-in-business-the-highlights-learnings-and-transformations-plus-the-people-who-made-it-happen/">7 years in business! &#8211; The highlights, learnings, and transformations, plus the people who made it happen</a> appeared first on <a rel="nofollow" href="https://www.amelderragui.com">Amel Derragui</a> and is written by <a rel="nofollow" href="https://www.amelderragui.com/author/amelderragui/">Amel Derragui</a></p>
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